Student Resources

Your Toolkit

Welcome to the Magnetic Brand Class.

This page contains the core resources you'll use throughout the program to guide you on your brand transformation journey.

01

AI Thought Companion

Your Primary Guide Through the Class

The AI Thought Companion is your built-in thinking partner for the entire Magnetic Brand journey.

Use it to:

  • Work through each session step-by-step
  • Clarify your thinking before committing answers to your Workbook
  • Pressure-test language, positioning, and decisions
  • Stay aligned with the Magnetic Brand framework as you move forward

This custom GPT is trained specifically on the Magnetic Brand methodology and is designed to guide you session-by-session.

How to Use It

  1. Open the AI Thought Companion (ChatGPT account needed)
  2. Start every session by telling it which session you're working on
  3. Use it to refine your thinking—not to replace the Workbook
Access the AI Thought Companion

02

Magnetic Brand Workbook

Your Single Source of Truth

The Magnetic Brand Workbook is where all official work for this class lives.

You will:

  • Record every deliverable from every session here
  • Use it as your permanent record of your Magnetic Brand
  • Upload it at graduation to generate your personal AI Magnetic Brand Strategist

Important

  • The Workbook is the only place final answers should be stored
  • The AI Thought Companion helps you think—but does not replace the Workbook
  • Upload it at graduation to generate your personal AI Magnetic Brand Strategist
Download the Magnetic Brand Workbook

03

Optional One-on-One Consulting

Personalized Support When You Want It

For students who want deeper, personalized guidance, one-on-one consulting is available for an additional fee.

Use consulting sessions to:

  • Pressure-test major brand or business decisions
  • Get hands-on help clarifying your Magnetic Core or Competitive Advantage
  • Apply the Magnetic Brand framework directly to real opportunities
  • Troubleshoot areas where you feel stuck or uncertain
Book a Consulting Session

Your work won't end up in a dusty PDF.
It becomes a living strategic partner.

Every decision you make in this course feeds your personal AI Brand Strategist—a custom-trained companion built on your Magnetic Brand. Not a generic chatbot. Not a template. A strategist that knows your positioning, your voice, and your competitive advantage.

After graduation, it's yours—forever. So you can make rapid, needle-moving decisions every single day, long after the last session ends.

Make the most out of it

How to get the most value

01

Work through the sessions in order—don't skip ahead

02

Use the AI Thought Companion to refine your thinking

03

Record all final work in your Workbook

04

Return here anytime you need access to your tools

When you complete the class, you'll graduate with a fully built Magnetic Brand—and a long-term AI Strategist trained on your work.

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